Your #1 Diamond Destination
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Flora Store Front

HOW FLORA SPARKLES

For four generations, the Floras have been Decatur’s premier jewelers. Since the days when Great-Grandma Flora used her precious wedding gown to create intriguing displays, we’ve shown customers a different way of looking at jewelry.

Marriages have begun and anniversaries have been celebrated with Flora Gems on this same street corner for more than 150 years. And we’re just as committed to the community as it is to us, working with organizations like American Heart Association, Mt. Zion Schools Foundation, Girl Scouts, Macon County Animal Shelter, Decatur Sympho and Junior Welfare Association to help make sure the community stays as strong as Flora Gems.

Time passes on; styles come and go, but diamonds are forever—and so is Flora Gems.

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Milestones

2016

Opens 2nd location in Champaign-Urbana

2009

Celebrates 150 years

Chamber of commerce platinum award for 150 consecutive years in business

Outstanding Small Business of the Year Award from Chamber of Commerce for Decatur and Macon County

2003

John Flora takes over the business

1981

William T. Flora takes over the business

Name changed to Walter Flora & Sons Jewelers when Walter Flora Jr. and William Trader Flora join the business

1921

Store opens as Frank Curtis Jewelry Co.

Celebrates 160 years

2015

Illinois State Historical Society Centennial Award for 100 or more years in consecutive business

2006

Lisa Flora joins the business

2000

Ware and Becky Flora take over the business

1946

Walter T. & Rosamond Flora purchase the store

1856

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