How Flora Sparkles

For four generations, the Floras have been Decatur’s premier jewelers.

Since the days when Great-Grandma Flora used her precious wedding gown to create intriguing displays, we've shown customers a different way of looking at jewelry.

Marriages have begun and anniversaries have been celebrated with Flora Gems on this same street corner for more than 150 years. And we’re just as committed to the community as it is to us, working with organizations like American Heart Association, Mt. Zion Schools Foundation, Girl Scouts, and Junior Welfare Association to help make sure the community stays as strong as Flora Gems.

Time passes on; styles come and go, but diamonds are forever—and so is Flora Gems.

Flora Gems Milestones

2006: Celebrates 150 years; Outstanding Small Business of the Year Award from Chamber of Commerce for Decatur and Macon County
2003: Lisa Flora joins the business
2000: John Flora takes over the business
1981: Ware and Becky Flora take over the business
1946: William T. Flora takes over the business; Name changed to Walter Flora & Sons Jewelers when Walter Flora Jr. and William Trader Flora join the business
1921: Walter T. & Rosamond Flora purchase the store
1856: Store opens as Frank Curtis Jewelry Co.