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Your #1 Diamond Destination
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You don’t have to go far for exquisite jewelry. 

Flora Gems offers beautiful jewelry for any occasion. We're Central Illinois' premier fine jewelry store, with two convenient locations in Decatur and Champaign, Illinois. We are the area's top estate jewelry buyers, and take pride in our full suite of services, keeping your jewelry in pristine condition. Choose from our selection of diamonds or jewelry, or talk to one of our amazing designers to custom design a piece that reflects exactly what you want.

Our Team

Flora Team

You will love everyone here from our fourth-generation owners to our certified jewelers and gemologists.


Flora Services

Buying, selling, jewelry repair, and much more. All of our services are provided with your satisfaction in mind.

Custom Design

Custom Design

Bring your ideas to life in a piece of jewelry that reflects exactly what your desire.



Take advantage of special financing for 6, 12, or 24 months, subject to approved credit.

Diamond Lineup

How Flora Sparkles

For four generations, the Floras have been Decatur’s premier jewelers, and we look forward to becoming Central Illinois #1 Diamond Destination with our new Champaign store! We’re showing customers all over the area a different way of looking at jewelry.

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Customer Satisfaction

Making our clients happy is very important when it comes to building long-term relationships with them. Once we get to know you, we’ll know what you like. That’s personal service—that’s the Flora way.


  • Custom Design

    Custom Design & Remounting

    Find your perfect fit among our unique diamond ring settings available.

  • Pre-Owned Jewelry Buying

    Pre-Owned Jewelry Buying

    Flora Gems earned a sharp eye becoming a certified jewelry appraiser, and put it to good use when we buy & sell pre-owned Jewelry.

  • Jewelry Repair

    Jewelry Cleaning & Repair

    Flora Gems works hard to not only sell you fine jewelry, but also works to maintain your purchase so it lasts.